The best VPN services will have varied in their features and pricing, so it’s important to compare your options. In this post I’ll compare two VPN services that are widely popular: NordVPN and Private Internet Access.
At this point, it has been more than a year since we reviewed NordVPN and PIA together. After some time, we have decided to combine the two reviews, and as a result, we will be making this comparison once again. We will be taking a look at the features that NordVPN and PIA have in common as well as the major differences that set the two VPN providers apart.
Private Internet Access (PIA) is a real-life VPN service that provides users with a totally secure and private IP address and a new IP address every time they connect to a server, while ensuring their privacy as well. The use of a VPN may be a good solution for someone who simply needs to re-route their data and browse the web in a secure environment, but, if you want to stream movies, watch football, or browse the web privately and securely, then look no further than a VPN service that provides fast speeds and a strong encryption policy.
How do visitors to your website find you?
When they land on your website through search engines, they are likely to find you through long-tail search terms. This free traffic is a huge bonus for your business, and if you understand how to better integrate long tail keywords, you can do it.
Here’s how to integrate long tail keywords in 2021.
What is a long tail keyword?
Long tail keywords are long and specific search queries that let search engines know not only what words searchers are interested in, but also why they want to know them.
For example, long tail keywords are a keyword; what are long tail keywords?
When searching for keywords, it is easy to get carried away with short keywords or main search words. These are keywords like SEO or keywords that are likely to have a high search volume and attract the attention of many marketers.
Where there is search volume, there is also a lot of competition. Long keywords with a slightly lower volume are easier to find.
Why should you use long tail keywords in your blog posts?
What do you want from your content marketing?
The first is probably traffic, and after that you need conversions. Long tail keywords can significantly improve your business on both counts.
Paid advertising is a great way to promote your brand to your target audience, but there is a catch. You pay per click. If you can gradually replace paid clicks with organic traffic, you will not only save money but also get better results. In fact, Google’s economic impact report indicates that organic search is worth five times more than paid search.
Search terms with more than four words account for 95.88% of Google searches, which means there will be a lot of clicks. Because these searches are more specific, the people performing them generally have a higher intent to buy the product.
Compare the two search options:
- Real estate versus a 4 bedroom home in Naperville.
- What research points to a more willing buyer?
Long tail keywords often indicate that a searcher is on the path to conversion, which alone is a good reason to use them in your content.
How do you integrate long tail keywords into your articles?
Long tail keywords are essential for any business. No matter how authoritative your site is, the volume of long tail keywords is such that they cannot be ignored.
However, you can’t just take long-tail keywords and insert them into your content. Modern SEO is about providing the best possible user experience. This requires the integration of long-term keywords into relevant, quality content.
1. Define the objectives of content marketing
What do you want to achieve with your blog post?
Your honest answer will help you create user-friendly blog posts that will rank higher in keyword search results.
Copyblogger has listed 10 content marketing goals you should strive for, including:
- Build trust with customers
- Attract prospects to your marketing system
- Know the pain of potential customers
- Illustrate the benefits
- Overcome objections
- Build your reputation in search engines
With hard work and patience, good content marketing can achieve any of these goals. It’s best to choose one or two main goals you want to achieve with each piece of content.
Whatever your goals are, if you want to attract new customers, you need to find out what long tail keywords they are using. This way, you can create valuable and scalable content based on these long tail keywords.
Moreover, long-tail keywords are likely to play an important role in Google’s algorithm. So you need to find a way to align them with your goals.
In general, engagement increases when potential customers find their long-form keywords in your post. It’s about responding to the intentions of the user.
Long tail keywords can help you achieve a variety of goals, so determine what you want to achieve before you start writing.
2. Creating buyer personas helps you understand user intent
If you want to meet user intent, you need to understand the people who are looking for your products/services (your buyer personas).
Without a clear idea of what your buyer personas look like, you can only guess at what people are looking for and how. Instead, it’s about understanding how your audience seeks information, why they seek it, and how you can meet their demands.
Creating buyer personas is a simple way to respond effectively. This is a representation of the specific ideal reader you want to attract to your blog or website.
Put yourself in the shoes of your buyer persona and ask yourself what questions they have, what information they are looking for and how they are looking for it.
You need to understand how your target audience searches and use that information to address user intent by using long tail keywords.
3. Research and selection of long tail keywords
You need to be selective when choosing long-term keywords.
Long variations of your keywords may have a lower search volume than your main keywords, but their conversion rate is usually very high.
Now let’s find those long keywords.
- Step one: Go to the Ubersuggest website, enter your main keyword (e.g. car insurance) and click Search.
- Step two: Click on Keyword Ideas in the left sidebar.
- Step three: Select long tail keywords from the list of results by identifying keywords with four or more words.
- Step four: Filter your results by high volume and low DD keywords:
For this highly competitive industry, I set the complexity of the referrals to a maximum of 40 and kept the search volume between 2,000 and 7,000. This is what you get:
Not only do 80 keywords qualify, but many of them are excellent candidates. For example, the cheapest car insurance in Michigan is desirable. Here’s why:
- 5,400 monthly searches is more than enough to get started (more on that later).
- The relatively low value of 34 shows that it is quite possible to conquer a place on the first page.
- A CPC of $37.89 appears to be a high converting keyword (generally speaking, the higher the CPC, the better the conversion).
So, if you have decided to target the cheapest car insurance in Michigan, the next step is to click on that keyword. The following message is displayed:
Here is a list of the top search results for the full search term:
A few things stand out to me:
- The estimated number of visits per month for the top three places is high.
- The average number of backlinks on the first page of results is 16.
- None of the sites in the top 5 had outstanding social media results.
In other words: This is a long keyword that you can win.
It’s important to remember that for Google and other search engines, it’s not just the numbers that matter. At the heart of Google is the experience: giving people the information they need in a way that works for them. Long tail keywords won’t get you where you want to go if you don’t understand user intent and can’t provide the experience they’re looking for.
This means that your goal should not be limited to ranking. It should be about providing the user with content of the highest quality that matches their intentions.
SEO requires caring about users and solving their problems. Therefore, judicious use of long-tail keywords will help you in the search engine results and will not harm you.
To get the most out of your keywords, focus on two or three keywords and don’t cram them into your content.
4. Write content
Your content should help visitors answer questions and solve problems, and keywords should take a back seat.
Make sure you use long-tail keywords with meaningful research to show that your content matches user intent.
If you create content that matches the user’s intent, you should be able to naturally integrate long tail keywords. Of course – that’s the crucial element here.
Some marketers consider one keyword for 200 words a good guideline, but quality is much more important than quantity. For a 2,000 word article, I usually try to use a keyword 10-20 times, but that’s not a hard rule. In some articles, the frequent use of standard and long-range keywords will be natural; in others, you won’t use them very often.
If your content is good and the context is clear, you generally don’t need to panic if a keyword appears less frequently.
Remember that titles and headings are important elements of your content. So try to include long tail keywords as well. It also lets the user know that you are responding to their intentions and encourages them to read on.
Again: I can’t stress enough how important it is to be natural. In the early days of SEO, Google’s algorithms weren’t that complicated, and people took advantage of that by inserting their keywords at every opportunity. However, Google is now very smart and focuses on the value of your content to the user. If you stuff your keywords, you won’t get very far.
6 Questions and answers about the integration of long tail keywords
1. What is considered a long tail keyword?
Long tail keywords are keywords that are generally four or more words long and can demonstrate high purchase intent.
2. What are some examples of long tail keywords?
Take the word dogs as a common keyword. Long term search terms include. B. Labrador dogs for sale, How to care for a dog or Why should I get a dog.
3. How to focus on long tail keywords?
You can target long tail keywords by creating valuable content that answers users’ questions and helps them solve their problems.
4. Do long tail key phrases need to be specific?
Google is good at semantics, which means it knows how to link words together to create meaning. Therefore, your long tail keywords don’t always have to be exact.
5. Integration of long tail keywords Conclusion
Search engines want to see that you are providing your users with the best possible experience. To do this, you need to understand your target audience and how they search.
Long tail keyword research should be an important part of your content marketing strategy. If you can incorporate these keywords into your content, you can satisfy user intent and provide a pleasant experience for visitors.
Getting more traffic and better targeted users by using the language they search in can yield significant results for your website.
6. Have you had success with long-tail keywords?
- SEO – Unlocks a large amount of SEO traffic. To see real results.
- Content marketing – our team creates epic content that gets shared, attracting links and traffic.
- Paid media – effective paid strategies with a clear return on investment.If you’re looking to buy a VPN from a commercial website, we recommend NordVPN. It’s our top-recommended VPN service..
Read more about private internet access vs expressvpn and let us know what you think.
Frequently Asked Questions
Which is better private Internet access or NordVPN?
As the world becomes more and more connected, the need for a reliable VPN service has also increased. Nowadays, no one can guarantee that all of their online activity is secure. There are so many users out there that you are bound to be exposed, whether it is by a rogue VPN service or someone who is a little too curious.
So how can you be sure that you are connecting to the right VPN, and that your online activity won’t be compromised? What is the best VPN for streaming? Which VPN is the best for torrenting? Which VPN is best for gaming? Is it worth the cost? Private Internet Access and NordVPN are the most popular VPN providers in the UK, but is one better than the other? We compare NordVPN and PIA VPN services in this article.
Is private Internet access a good VPN?
VPNs, or Virtual Private Networks, are a popular way to protect your privacy online, but they’re not always 100% secure. To help you make a decision, these are the latest results from our latest tests comparing a range of VPN services. Private Internet Access (PIA) is another VPN service that claims to offer users a secure connection to the internet.
In the past, I have compared and tested the services a number of times, and usually been impressed with their overall performance. However, there is one big drawback to PIA’s VPN product, and that is the fact that the company is based in the United States. This is something that has concerned many privacy conscious users, so they have vowed to use a different VPN company in the future.
Is NordVPN good for privacy?
A VPN, or a Virtual Private Network, is a tool that allows you to create a secure, encrypted tunnel between your computer and the website you are trying to reach. In this post, we compare the best VPNs for privacy online.
There are many VPNs for 2019, and many of which have been around for a while. The problem comes with getting a VPN that fulfills all your requirements. To help you get the best VPN for your needs, we’ve compared NordVPN vs PIA to help you make a decision.